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Raymond Loewy was born on 5 November 1893 in Paris, France, and came to be known as an American designer thanks to the work he produced in the United States. He was a highly successful designer who created some of the finest examples of his era in the field of industrial design. He became famous enough to appear on the cover of Time magazine at the age of 56, and the designs he continued to produce afterwards multiplied that fame many times over. Many famous brands trusted Raymond Loewy with the design of their logos, and he did not let that trust go to waste. He came to be recognized as the father of industrial design, and the reason is that with the designs he produced for so many brands he left his mark on his century.
## Locomotive and transportation designs
Many of Raymond Loewy’s designs are still in use even today, for example his diesel locomotive tractors. The Metro light van design, known in Turkey as the milkman’s truck, the International tractors, and the interior design of the Boeing 307 of his era belong to his most important and most productive period. In his forties, at the height of his fame, he designed steam and electric locomotives for the Pennsylvania Railroad, and as technology advanced he continued to produce locomotives to match. All the while, of course, he kept designing other products.
## Appliance and logo designs
The household appliances he designed for Electrolux, especially the refrigerators, sold in great numbers in their day, cementing his steps toward becoming the most sought-after designer. He designed logos for many famous companies, the best known of which is the Lucky Strike logo. In his sixties, by then a true master, Loewy designed the Studebaker Champion automobiles and won the affection of all of America.
His other finest designs include the Scenicruiser for the Greyhound company, the Studebaker Commander automobiles, the Coca-Cola bottles, the Hillman Minx and Sunbeam Alpine automobiles, marine engines, the Studebaker Avanti automobile, the TWA logo, the Exxon logo, the Shell logo, the design of NASA’s Skylab space station, the United States Postal Service eagle logo, and the New York subway car designs. Until his death at the age of 93, Loewy worked without pause, continuously producing designs that served humanity.
